JHU AAP
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2 selected videos
Communication Round Table: Changing Business Models in the Media
http://advanced.jhu.edu/academic/communication
The emergence of digital media has led to changes in media business models. Online newspapers, blogs, social media, and mobile communications have changed how news is produced and consumed. This also means that communication professionals need to change how they plan communication strategies and reach out to target audiences. Simply relying on mass media is not enough. It is, therefore, important that communication professionals are aware of...
Related topics : social media changed communication / online social media / blogs and social media
Communication Round Table: Social Marketing Approaches to Health Communication
http://advanced.jhu.edu/academic/communication/roundtable/index.html
Health communicators are increasingly using social marketing techniques to encourage people to engage in healthier behaviors. This Round Table will focus on how social marketing principles can be applied to health communication campaigns.
Panel:
* Elyse Levine, Ph.D. - Associate, Booz Allen Hamilton
* Jill Herzog -- Senior Associate, Booz Allen Hamilton
* Sharyn Sutton, Ph.D. -- Social Enterprise...
Related topics : social marketing health communication
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