ITBBerlin
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4 selected videos
ITB Berlin Convention 2013 Preview - Keynote 2: The REAL Travel Trends
ITB Marketing and Distribution Day8 March, 11:20 - 11:45 am
Doug Lansky, Keynote Speaker and Award-Winning Travel Journalist
Why social media is making travelers anti-social, responsible tourism is acting irresponsibly, all-inclusives always excluding culture, and other issues challenging the industry.
For more information, please click here: http://www.itb-kongress.de/en/ConventionProgram/TerminDetail.jsp?eventDateId=241151
Related topics : travel industry social media marketing / travel industry social media trends
ITB Berlin Convention 2013 Preview - Social Media And The Travel Industry In 2030
eTravel Lab Day 2
7, March 2013 15:30 - 16:00
Albert Postma, Professor of scenario planning, European Tourism Futures Institute
Recently the ETFI has conducted a study of 'social media in the travel industry 2030'. The ETFI has tried to 'paint pictures' of the future of social media. These scenarios are not predictions of the future but provide four plausible directions in which the travel industry could develop in relation to social media. During the lecture attention will be given to some...
Related topics : travel industry social media
ITB Berlin Convention 2013 - ITB Marketing and Distribution Day - Keynote 2: The REAL Travel Trends
8 March
Keynote 2: The REAL Travel Trends
Speaker:
Doug Lansky, Keynote Speaker and Award-Winning Travel Journalist
Why social media is making travelers anti-social, responsible tourism is acting irresponsibly, all-inclusives always excluding culture, and other issues challenging the industry.
Related topics : travel industry social media trends / travel industry social media marketing
ITB Berlin Convention 2013 - ITB Marketing and Distribution Day - We Live In A Reputation Economy
8 March
We Live In A Reputation Economy -- Your Reputation Drives FDI, Tourism And Your Bottom Line
Speaker:
Shahar Silbershatz, President, Reputation Institute
A 5 point increase in a country's reputation can mean a 12% increase in tourism receipts and 7% increase in foreign direct investment. 59% of people polled would recommend a product from a well-reputed company versus only 13% from a company with a poor reputation. As a destination, resort, hotel, even tour operator, can you afford...
Related topics : hotel reputation management companies
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