Lisa Buyer

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7 selected videos

Matt Siltala Shares the Visual Social Media Impact for Brands

Did you know content with relevant images gets 94% more views than content without relevant images? 🤓 Lisa Buyer digs in to the subject of visual social media marketing with special guest Matt Siltala, the authority on visual content marketing.

If you want to survive in social media marketing, visuals are one strategy brands must dominate or die. Avalaunch Media founder Mat Siltala walks us through the critical aspects of visual content marketing, what brands are doing right and wrong as...

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Related topics : social media marketing strategies / social media branding strategy / social media marketing agency / marketing through social media / social media content

Visual Social Media Marketing with Krista Neher

Lisa Buyer welcomes Krista Neher to share with us all of her visual social media marketing secrets!

Forget the boring press release, visuals can tell a story using infographics or powerful photos with headlines.

For more on Krista Neher visit http://bootcampdigital.com/

For more on Lisa Buyer http://socialprchat.com/

To follow the conversation with the University of Florida College of Journalism Social Media Management class https://twitter.com/UFPUR4932

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Related topics : social media marketing buyers / marketing through social media / manage social media

Social Media Strategies for Success with Sarah Van Elzen

Launching her career in 2004 as social media just came on to the scene proved a valuable experience for Sarah Van Elzen, Director of Social Media and Senior Digital Strategist at Hanson Dodge.

Van Elzen shares insights of how an agency handles social media strategy, processes, client success stories and "how to" tips to make a strategy work for you.

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Related topics : social media strategy / social media strategist / social media agency / social media tips / social media media

Guy Kawasaki 's Best Lessons on Social Media Content for @UFSMM

Lisa Buyer caught up with Guy Kawasaki in between his Facebook Live events and Canva https://www.canva.com/ Evangelizing. The mega social media power user took a timeout to talk about what's new in social media content marketing.

Follow him on Facebook Live here https://www.facebook.com/guy/

https://www.canva.com/

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Related topics : social media content / social media marketing buyers / marketing through social media

Social Media Management Secrets To Be on Top of Your Game! Part 2

What's IN and What's OUT when it comes to Social Media Management? Digital Correspondent Sarah Evans shares with Lisa Buyer some of her favorite tools, platforms and productivity tips when it comes to being effective as a social media and public relations pro!

For more on Sarah Evans http://www.sarahsfav.es/

For more on Lisa Buyer http://thebuyergroup.com/

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Related topics : social media public relations / social media management tools / manage social media / social media tips

Google Analytics Advocate Adam Singer on Social Media Measurement, ROI and Google Analytics

Going beyond the last click attribution is a key point Googler Adam Singer shared in this interview with Lisa Buyer. Singer can be found by at Google HQ in San Fransisco educating users on the latest ins and outs of using Google Analytics and by night he runs a blog The Future Buzz, his own personal sandbox project that showcases his expertise on digital marketing/PR strategies, building organic buzz and creating long-term visibility for your brand, business, and art in a fragmented media...

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Related topics : measuring social media roi / social media analytics

Cathy Hackl Eyes 😎 Augmented Reality in Public Relations Strategy

The future is mixed; meaning augmented reality and virtual reality are coming into play with social media and the sandbox is getting even more complicated. Does that equal more of a power play for brands to leverage the public relations aspect?

Cathy Hackl joins Lisa Buyer in a discussion on what brands should be thinking about when it comes to implementing augmented realty and virtual reality into the mix.

In this video learn:

🍭 Differences between mixed, augmented and virtual reality

🔮...

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Related topics : social media and augmented reality