MSLGROUP

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2 selected videos

Welcome To Our Global Social Media & Digital Practice

With over 40 leaders in countries across the globe, MSLGROUP has the most global social media and digital team in the communications sector today. We help global brands create strategic programs to distill actionable insights from social web chatter, strengthen enterprise capabilities to participate in the conversation economy, build long-term relationships with key influencers and host communities to organize and energize brand evangelists. Meet the experts who make it all happen.

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Related topics : social media practice / social media today / social media help / social media branding

Critical Conversations: Peter Steere on Successful Public Affairs Strategies

What does it take for a public affairs strategy to be successful?

How have the skill sets for practitioners changed over time?

Is social media important to public affairs experts? How has it influenced the field?

Peter Steere, head of public affairs in Europe, the Middle East and Africa, answers these questions and shares insights into the public affairs arena. Peter is also the CEO of JKL Group.

To learn more about our work, visit: http://mslgroup.com/what/practices/public-affairs/

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Related topics : social media public affairs