Olivier Blanchard
Rank: 231 / 4486
12 selected videos
Stop selling "Social Media" - Focus on solving real problems instead
In this video, I discuss two of the main components of "Reach" - Breadth and Depth - and how to use social media to impact them both.
Related topics : why use social media
Clarification on the "real R.O.I." discussion: I am not a corporate heretic.
Making sure everyone understands that I am not a hardened pragmatist when it comes to Social Media. Just showing everyone the flip side of the coin: Helping bring the discussion about social media's value to the level of old-school P&L-focused managers and decision-makers, that's all. :)
Related topics : social media help / media and social values