American Marketing Association
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24 selected videos
Social Media Usage Survey
The purpose of our Social Media Usage Survey is to help you gain a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of Social Media channels. This will allow you to be proactive in your social media strategy. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media marketing strategy / social media strategy / social media help / social media media
Social Media Implementation Checklist
The purpose of the Social Media Implementation Checklist is to ensure you have the right people, processes, and technology to build a solid social media program. Over 50 action items that allow you to allocate an owner, a due date and a status column to help keep things on track. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media and technology / social media marketing program / social media help / marketing through social media
Justify Your Marketing Budget, ROI Tips from Jeffrey Hayzlett, Social Media Conversations & More!
Take five, and brush up on optimizing your marketing ROI!
Jeffrey Hayzlett, Jim Sullivan, and other experts cover a lot of ground - from maximizing budgets to boosting your social media efforts and achieving transactional lift.
Also on this show, learn how you can stay ahead of the transformation in market research.
Related topics : social media marketing roi / social media for market research / social media optimization tips
A New Approach to Cause Marketing and How to Measure Brand Strategy
Give a little, get a lot! In this episode, hear about a new approach to cause marketing.
Also, how to measure brand strategy and social media, and getting started on your non-traditional resume.
Related topics : social media branding strategy / new media marketing strategies / social media marketing strategy
Social Media Marketing Trends
Go from Wallflower to social butterfly with help from the American Marketing Association. http://www.amamarketingtrends.com/social
Related topics : social media marketing trends / marketing through social media / social media help
AMA Social Media and Email Marketing Interview with Dana VanDen Heuvel
Dana VanDen Heuvel discusses Social Media's impact on email marketing with the American Marketing Association.
http://www.marketingpower.com
Related topics : social media impact on marketing / marketing through social media
Social Media Metrics
AMA CEO Russ Klein with Devon Gardener, Director of Social Media, Internet Marketing, Inc.
Related topics : social media internet marketing / social media metrics / marketing through social media / social media social media
How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Tune in to this episode to learn how cross-platform media consumption is changing marketing research. Also, Jeffrey Hayzlett explains how marketers can
Related topics : marketing research media
How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Tune in to this episode to learn how cross-platform media consumption is changing marketing research. Also, Jeffrey Hayzlett explains how marketers can
Related topics : marketing research media
Quick tips on social media & how to be a GREAT marketer
Got a crisis? During this episode take control of your digital reputation. You'll also hear from Jeffrey Hayzlett about the secrets to being a good marketer. And moe on mobile & social media.
Related topics : market social media / social media tips / mobile media marketing / social good marketing