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4 selected videos

Corporate Blogging: Is There a Social Media Marketing ROI?

Learn More at OpenView Labs: http://labs.openviewpartners.com/topic/customer-development/marketing-influence-channels/

Is content marketing more than just a communications strategy for businesses? Tom Johansmeyer, Group Marketing Director at Cross Border, says yes. In this short video, Tom explains how coprorate blogs and social media marketing relate to revenue.

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Related topics : social media marketing roi / social media marketing strategy

How to Free Up Your Budget for Social Media Marketing

Learn more at: http://labs.openviewpartners.com/topic/customer-development/marketing-influence-channels/

Finding room in the budget for social media marketing can be a challenge for many marketers. The trick is knowing where to trim and how to track ROI.

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Related topics : free social media marketing / social media marketing roi / marketing through social media

The Most Important Skill of Remarkable Sales Managers

Not every great sales rep is cut out to be a great sales manager. Just because you're able to effectively close doesn't mean you can effectively lead, and the fact is the qualities that spell success in each role are different.

So what sets truly great sales managers apart? While there are several important qualities they have to possess to be successful, Scott Crawford, VP Sales & Business Development at Pantheon, suggests there is one skill in particular that trumps them all — hiring...

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Related topics : sales rep management

6 Uncoachable Qualities of Remarkable Sales Managers

There are many skills a sales rep can learn through experience, but there are also several that simply can't be taught. Pantheon VP Sales & Business Development Scott Crawford outlines six uncoachable qualities to look for in your next great sales manager.

For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/

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Related topics : sales rep management