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3 selected videos
General Mills -- How to successfully deal with transparency in social media?
How do you deal with transparency issues in regards to social media?
Learn from an excellent example at General Mills with Aaron Miller, Social Media and Marketing Strategist in an interview for the 2012 FedEx Ketchum Social Business Study.
Related topics : social media marketing strategist / marketing through social media
Island Creek Oysters: Tips for Social Media Success
As a company that provides direct-to-chef seafood, Island Creek Oysters knows that developing a strong social media strategy is key to connecting with their customers.
Watch the video for tips on how to create a social media strategy that focuses on providing quality, sharable content that engages your customer base and encourages organic growth.
Related topics : social media strategies / social media tips / social media content
Lois Kelly -- Why to use social media inside the organization?
Why should social be used inside organizations?
Watch Lois Kelly, President of Foghound, share her thoughts on the manner in an interview for the 2012 FedEx Ketchum Social Business Study.
Related topics : organizations using social media
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