Social media for building audience engagement at Discovery

Social media for building audience engagement

• How modern media organisations harness the power of social media to engage with their audience?

• Examples and case-studies debated: TV, music, film

• What does this mean for the future of the entertainment business?

• How can these relationship filter into the media as a whole and usefulness to brands?

Gayle Weiswasser, VP of Social Media Communications, Discovery

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Related topics : social media audience engagement / brands using social media / social media media

Geolocation - Where are you now? Integrating location into Apps Part 1

GEO-LOCATION

Where are you now? Integrating location into Apps

• What specific functionality can geo-location provide, and how can this interact with other elements of your app?

• Harnessing the power of mobile data through location based apps

• How to turn location information into consumer engagement

• Social media going mobile - can location make apps more social?

• Analyse of consumer behaviour -- who are the consumers of location based services (who, how many, how old), what do...

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Related topics : location based social media apps