Albers Communications Group
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2 selected videos
Integrating online press rooms with your communications strategy
An active online presence means that you've covered all of your bases -- not just with social media or email marketing, but also with a robust online press room. Gina Pappas, director of new media at Albers Communications Group, discusses how to develop your own online press room, the "must-have" elements of an online press room and examples of best practices to help you achieve maximum impact.
Related topics : social media press room / social media online marketing
Likeable, Shareable, Tweetable: Writing for Social Media
PR Specialist Jenna Gallagher offers tips on how to generate content that people want to read and share, including tips on what makes great social media content; how to word your content to get the most traction; and where to post content in order to achieve maximum impact.
Related topics : social media content / social media tips / social media in pr / social media specialist
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