Cultural Intelligence [With Lili Gil]
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2 selected videos
How Digital Has Changed the Game of Advertising | Lili Gil on CNN en Español
Not long ago social-media marketing was something that brand managers might ask their summer interns to deal with. Today it has become a pillar of the advertising industry. Social networks like Facebook, Twitter and LinkedIn have cultivated vast audiences: 2 billion people worldwide use them, says eMarketer, a research firm. Online advertising of all sorts continues to grow, and within that category, spending on social-media ads has gone from virtually nothing a few years ago to perhaps $20...
Related topics : social media advertising spend / social media brand management / social media marketing spend / social media branding for business / brands using social media
DNC Top Ratings w/ Hillary, Celebrities, Social Media vs RNC
Democrats edged the Republicans in the convention ratings race again on Wednesday.
Nielsen data showed 24.4 million viewers watched on the ad-supported broadcast and cable networks from 10 p.m. to 11:45 p.m. Eastern time on the night featuring an address by Democratic presidential nominee Hillary Clinton’s running mate, Sen. Tim Kaine of Virginia, and President Obama. About 2.8 million also watched on PBS.
The Republicans averaged 23.4 million in the 10 p.m. ET hour on the third day of...
Related topics : social media tv ratings
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