first direct - Award winning social media campaign created by Brass

This video show how Brass developed a pioneering social media campaign for first direct that helped to differentiate the bank from the rest of the industry in the wake of the credit crunch. By showcasing what people were actually saying about them across a vast range of social media, and inviting discussion, the bank demonstrated effectively that it was both open and honest. This innovative social media marketing strategy was a great success and was awarded an eConsultancy Innovation Award for...

View more

Related topics : social media marketing campaign / social media marketing agency / social media strategy / social media help / social media agency