GLG (Gerson Lehrman Group)
Rank: 2015 / 4486
2 selected videos
Mary Jo Jacobi On Corporate Identity, Branding and Reputation Management: Gerson Lehrman Group
Corporate branding expert Mary Jo Jacobi talks with GLG (Gerson Lehrman Group) about corporate identity, reputation management and branding.
Mary Jo Jacobi has led reputation management and public affairs for Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert. Most recently she served as Executive Vice President of BP America in the aftermath of the Gulf of Mexico oil spill. Jacobi has the rare distinction of having been appointed to office by two U.S....
Related topics : corporate online reputation management / corporate reputation management / online brand reputation management / brand reputation management / corporate brand reputation
Personal Branding Expert Dorie Clark Talks Reputation Management and Content Creation: GLG
Marketing strategy expert, author, and professor Dorie Clark sits down with GLG (Gerson Lehrman Group) to discuss the importance of personal branding, content creation, and more.
Dorie Clark is the author of Reinventing You and Stand Out, which Inc. magazine named as the #1 Leadership Book of 2015. She is also a contributor to a wide range of publications, including Harvard Business Review, TIME, and Entrepreneur. The New York Times once called Clark an “expert at self-reinvention and...
Related topics : personal online brand reputation management
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