Kevin Heney

Rank: 2002 / 4486

2 selected videos

Using social media internally to educate employees about the brand

Jeanette Gibson and Garnor Morantes talk about programs they have internally at Cisco and Ebay to educate employees about brand initiatives.

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Related topics : brands using social media / internal social media

Bob Kennedy: Brand Measurement in Social Media

Bob Kennedy of McAfee talks about the biggest challenges brand managers face in measuring a brand in social media.

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Related topics : social media brand management / social media branding / social media measurement / manage social media