Electronic Retailing Association
Rank: 1958 / 4486
3 selected videos
Best Practices: Using Hispanic Culture to Add New Revenue
Speaker: Mari Escamilla, Marketing Maven Public Relations
How do you as a marketer get into the shoes of a Hispanic consumer? Learn how to become culturally relevant in your marketing efforts: infomercials, direct mail, email marketing, PR and social media. Honest mistakes from Anglo marketers are common,
yet easily avoidable. See real examples and learn how best to avoid these pitfalls. Be
culturally relevant, but not stereotypical. Be geographically relevant. Be cognizant of
generational...
Related topics : common social media marketing mistakes / using social media marketing / marketing through social media / direct marketing media
Direct Response 101 Leveraging Offline & Online Marketing to Achieve Greater ROI
This is an ERA 2016 D2C Master Series Session titled "Direct Response 101: Leveraging Offline and Online Marketing to Achieve Greater ROI. Panelists included Adrienne Vigilante, TouchPoint Integrated Communications; Caitlin Haire, Cannella Media, LLC; Fern Lee, THOR Associates; James Diorio, Dial800 LLC.
During this one-hour Masters Series session, leading industry experts will walk marketing professionals through the basics of direct response marketing—from concept to completion. E-Commerce...
Related topics : direct marketing media llc
Linda Goldstein at the ERA Spotlight Session in Long Beach
Linda Goldstein of Manatt, Phelps & Phillips advises marketers how to leverage the power of social media marketing under the new FTC's guides at the ERA Spotlight Session: Endorsements and Testimonials in Long Beach, CA on Monday, December 14.
Related topics : leverage social media marketing / marketing through social media
3 Resources