Rutgers Business School Executive Education
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2 selected videos
Rutgers Mini-MBA™: Social Media Marketing
The Rutgers Social Media Marketing Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness.
For more information, please visit: http://www.business.rutgers.edu/executive-education/programs/mini-mba-social-media-marketing
Related topics : social media marketing program / social media marketing campaign / social media executive education program / marketing through social media / social media help
The Importance of Building your Personal Brand in the Digital Age?
Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions. Mark is the author of The Tao of Twitter (2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), The Content Code (2015), and KNOWN (2017). He is a globally-recognized speaker, business consultant, author and member of our Rutgers Business School faculty team. Mark leads many sessions in our portfolio of...
Related topics : social media marketing for business schools
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