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3 selected videos
Advanced Email Marketing Techniques - Failte Ireland Webinar
Email marketing beats social media for conversion, retention, cost and ROI: the Direct Marketing Association 2015 survey cites an average of £38 (€53) return for every £1 spent on email marketing. Critically, unlike social media followers, your email list belongs to you, making it your most precious digital marketing asset.
Email marketing hasn’t gone away, but it has evolved. In this webinar, we bring you up to speed with the latest email marketing techniques, including how to:
- Build...
Related topics : using social media marketing / marketing through social media / social media tools list / digital media marketing
Social Media Monitoring - Cutting through the noise - Failte Ireland Webinar
New social media networks are sprouting up every day, making the monitoring of conversations across all these networks extremely challenging, not to mention overwhelming.
You need to cut through the noise so you can focus on the conversations that are most important to you and your business. Such as, keeping on top of all the mentions about you, your brand and your tourism products/offerings, so you can manage the negatives and enhance the positives.
In this webinar, we discuss how you can...
Related topics : monitoring social media conversations
Online Sales and Digital Tourism Trends for 2016 Workshop
Digital trends are changing daily; mobile is expanding rapidly and travel technology integration is becoming the norm. Learn about whether your 2016 strategy is aligned with these new and innovative digital platforms and avenues for targeting your key segments.
Among the topics covered are:
• How digital is affecting the booking cycle within the travel industry
• New and upcoming trends to connect with your target audience and evolving of meta search
• Video marketing and remarketing -...
Related topics : travel industry social media trends / search & social media marketing
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