Peter Thomson
Rank: 1715 / 4486
3 selected videos
B2B Social Media Book
What's the one-liner on my new book about social media strategy for unsexy industries: B2B social media. The book is about digital brand strategy. The key points are: 1. Social media is disrupting industrial products companies. 2. Social media strategy for B2B companies is different from B2C. 3. Social media needs to be grounded in the business strategy.
Related topics : b2b social media strategy / social media branding for business
Social media listening tools don't work
Social media monitoring tools, monitoring tools, and analytics are useless without the culture and commitment to respond to the things that you hear. It's not enough to hear the feedback, you need to respond to it.
Related topics : social media monitoring tools / social media listening tools / social media analytics tools / social media listening
PR Firms vs Management Consultants - Competing for digital strategy work
Coffee with Eb Adeyeri in Shoreditch to talk about social media, public relations and business consulting. We swapped stories about how to move an agency from just implementing campaigns into working with a client on strategy, culture and innovation.
Related topics : social media public relations
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