GovDelivery
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2 selected videos
Leveraging the Power of Social Media in Government
Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. He shares examples of information sharing through social networks, which is more impactful because of the power of social influence. Social media also allows government agencies to extend their reach to connect with people where they are. Scott emphasizes an integrated communications strategy that incorporates email and SMS to fight through the "noise."
Related topics : social media power / social media agency network / social media strategy example / social media information / social media media
Steve Ressler, Founder of GovLoop, on Government Social Media Successes
Steve Ressler, Founder of GovLoop, shares his thoughts on some great examples of social media success from government organizations, from the EPA to Oakland County. Steve also discusses a highly successful and engaging CDC zombie apocalypse campaign that received national attention.
Related topics : successful social media campaigns examples / successful social media campaign
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