Tamar Koifman at Luxury Interactive on location-based marketing for luxury brands

Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.

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Related topics : luxury brand social media marketing / advantages of social media marketing campaign / brands using social media / social media branding examples / marketing through social media