Justin Gray
Rank: 1544 / 4486
2 selected videos
Marketing Automation and Social Media Integration
The total time people spent on social media increased 37 percent to 121 billion minutes in 2012. Social media use specifically via mobile devices and mobile apps increased 63 percent during that same time frame. It's not going away - and as marketers, we need to tap into these online conversations to engage prospective customers in meaningful ways, create positive experiences for existing customers and, in the process, feed our sales funnels.
Meeting customers in the social arena overcomes...
Related topics : social media marketing guide / social media integration / social media social media
Measuring Social Media Success -- Your Return on Investment
How do you measure true Social Media Success? It's crucial that businesses measure their Return on Investment (ROI) with their Social Media campaigns. One important component here is the customer lifetime value (how much you can expect to make from each customer over the lifetime of your engagement with that client). Using Social Media for client retention is one of the best uses for the platform.
http://www.leadmd.com/social-media
Related topics : measuring social media success / measuring social media roi / successful social media campaign / social media platforms for business
2 Resources