iStrategy

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12 selected videos

How to Create a Revenue Driven Social Media | iStrategy Berlin 2010

Keynote -- How to Create a Revenue Driven Social Networking Presence and Identity

Often businesses look at social networking sites as simply being passive databases of CVs. But some of the world's most successful companies have recognized the diverse range of values provided by social media platforms. Even in the downturn of 2009, companies with dedicated social media activity significantly boosted their revenue. The forecasted upturn of 2010 points towards a shift in consumer attitudes from...

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Related topics : social media networking sites business / social media platforms for business / social media optimization company / social media companies / identity social networking sites

7 Social Media Secrets | iStrategy Berlin 2010

Workshop 2 -- 7 Social Media Secrets Every Corporation Needs To Know

Social Media and Online Social Networking are transforming our business and personal lives. A revolution is clearly taking place in regards to how we communicate and collaborate. At present, few organizations can claim mastery over the tools and techniques or fully understand how to maximize Social Media to achieve specific business goals. However, for those that can the rewards are massive.

This Workshop will discuss...

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Related topics : social media networking sites business / business using social media / reputation on social media / social media branding strategy / social media social media

iStrategy London May 2012 - Sponsor Testimonial - Digital & Social Media Marketing Conference

http://www.istrategyconference.com

iStrategy Digital Marketing and Social Media Conference is a two-day conference, including attendees from digital managers up to CMOs and C-Suite professionals, all learning from digital best practice from established brands and key agencies.

The next European conference will also be in London in November:

http://www.istrategyconference.com/events/london/

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Related topics : social media marketing conferences / digital media marketing agency / marketing through social media

Ten Principles for Social Media Marketing Success #1

Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you're too late: it's already been claimed by the crowd -- meaning that marketers have at least one clear challenge: participate, don't dictate. Online, people talk to people, not to brands.

Includes:

Alex Hunter, Independent Brand Consultant

Ian Chapman Banks, General Manager, Dell

Julian Persaud, Managing Director, Google

Ji Hee Nam,...

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Related topics : social media online marketing / social media brand management / manage social media / digital media marketing meaning

iStrategy Brand Testimonial - Digital & Social Media Marketing Conference

http://www.istrategyconference.com

iStrategy Digital Marketing Conference's mantra is this: Brands should learn from brands. That is why we focus on bringing in the best in class speakers from top brands like Red Bull, Ford, McDonald's, Facebook, Coca-Cola, Pepsi Co among others. Our delegation is also brand heavy with digital marketers from brands across all verticals including food and beverage, automotive, banking, FMCG, Pharma, restrictive industries, gaming, living and social, retail,...

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Related topics : social media marketing conferences / digital media marketing / social media conference

Ten Principles for Social Media Marketing Success #2

Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you're too late: it's already been claimed by the crowd -- meaning that marketers have at least one clear challenge: participate, don't dictate. Online, people talk to people, not to brands.

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Related topics : social media online marketing / marketing through social media

iStrategy London May 2012 - Attendee Testimonials

http://www.istrategyconference.com

The testimonial video from iStrategy London - the digital marketing conference. Included are Digital and Social Media heavyweights Brian Solis, Neal Schaffer, Alex Koppel and Gillian Muessig.

The next European installment of iStrategy, also in London, is in November 2012. To confirm your place, click here:

http://www.istrategyconference.com/events/london/

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Related topics : social media marketing events london / digital media marketing

iStrategy Brands Testimonials - Digital & Social Media Marketing Conference

http://www.istrategyconference.com - If you like what the brands in the videos have to say - why not attend iStrategy yourself. Visit our website for more information on the conferences we're running, discounts and how to book.

http://www.istrategyconference.com

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Related topics : social media marketing conferences

Rick Wion, McDonalds - McRib & Social Media Strategy

Speaking at iStrategy San Fransisco in April, McDonalds' director of social media Rick Wion explains about McDonalds' content strategy, and how they let others do the leg work for them.

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Related topics : social media strategy / social media content

iStrategy Sponsorship Testimonial 2011 - Digital & Social Media Marketing Conference

iStrategy Global Digital Conference October 2011.

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Related topics : social media marketing conferences / digital media marketing