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2 selected videos
Webinar: Planning an Effective Media Strategy (1/28/16)
Media strategies can be leveraged to bolster existing outreach efforts, and to increase audience reach and engagement. From strengthening an organization’s presence on social networking platforms to implementing a digital advertising campaign, social media plans can be scalable and flexible to accommodate varying levels of effort and budget. Experts presented best practices and tips for planning a media strategy and discussed how to integrate different social media tactics into larger...
Related topics : social media advertising campaigns / social media strategy / social media integration / social media audience engagement / social media network
Webinar: Using Social Media to Amplify Outreach and Enrollment Efforts. Part Two (5/8/13)
Learn how social media (e.g., Facebook, Twitter, blogs, etc.) can be integrated into Medicaid and Children's Health Insurance Program enrollment activities organizations are implementing. Hands-on practical advice for engaging and growing social networks is offered and organizations effectively using social media tactics in their enrollment efforts share lessons learned.
Additional information available at: http://www.insurekidsnow.gov/professionals/outreach/strategies/.
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Related topics : organizations that use social media effectively / organizations using social media / social media integration
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