Search Marketing Expo (SMX)

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3 selected videos

Tweeting for Champions - SMX Social Media Marketing 2014

Our speakers on this panel have one of the best, and perhaps most challenging, of online dream jobs: social media manager for a championship-winning professional sports team. During good times, they get to engage with some of the most passionate fans and customers in the world. But during a losing streak, those fans passionately voice their displeasure.

Pat Donahue @LAKings and Meghan Ryan @RedSox discuss how they connect with fans using all things social, story-telling, crowd-sourcing and...

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Related topics : social media online marketing / marketing through social media / sports and social media jobs / manage social media

SMX Social Media Marketing 2013 - Keynote with Peter Stringer, Boston Celtics

Few brands have fans that are as passionate and rabid as professional sports teams, and few teams have as many fans around the world as the Boston Celtics. The NBA's most successful and historic franchise counts about seven million Facebook fans, 1.2 million Twitter followers, 365,000 Google+ followers and keeps active accounts on YouTube, Pinterest and Instagram.

Peter Stringer, the Celtics' Senior Director of Interactive Media, will speak with Marketing Land Editor-In-Chief Matt McGee about...

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Related topics : social media marketing companies / sports and social media marketing / social media marketing news

Search Marketing Expo - SMX London 2012

Search Marketing Expo (SMX) returned to London, May 15 & 16. 2012.

The most accomplished search marketers in the world presented cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.

Thank you to all who joined us, we hope you enjoyed the conference!

Join us at our next show: http://www.SearchMarketingExpo.com

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Related topics : search & social media marketing expo