Eric Schwartzman

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6 selected videos

Social Media Monitoring [Video Tutorial]

MORE INFO: http://www.udemy.com/social-media-monitoring-for-business/

You can't build a smart social media strategy if you don't know where your customers are.

Eric Schwartzman is the best selling co-author of Social Marketing to the Business Customer, the first book exclusively devoted to the use of social media for business-to-business marketing and communications.

ABOUT MY BOOK: http://ericschwartzman.com/book

Learn how to find the hot pockets of conversation so you can meet you...

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Related topics : free social media monitoring tools facebook / free social media marketing online course / free social media marketing courses / social media marketing tutorial / social media marketing tools

Social Media Surviellance Training for Employers

MORE INFO: http://complysocially.com/online-social-media-training/social-media-and-privacy-for-employers/

Certify your managers on which digital employee communications can be monitored, and which ones are off limits. Also covers the use of social media for job applicant screening. Includes case studies and examples. Accessible via desktop and mobile. Includes assessment and certification. (SCORM compliant)

• Which digital communications they're allowed to monitor

• Impact of hardware...

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Related topics : social media training / jobs in social media / manage social media / monitoring social media / social media report

Social Media Security Training for Employees

MORE INFO: http://complysocially.com/online-social-media-training/social-media-security/

Certify employees to protect themselves and your data when they access the internet and use social media on personal and company-owned computers. Accessible via desktop and mobile. Includes assessment and certification. (SCORM compliant)

• Common ways hackers steal information

• Minimize malware, spyware and virus threats

• Passwords that are tough to crack but easy to remember

• Two-factor...

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Related topics : social media training / social media management company / social engineering and network security / social media information / social media basics

Social Media Disclosure Training for Employees

MORE INFO: http://complysocially.com/online-social-media-training/social-media-disclosure/

Certify employees to comply with the US Federal Trade Commission's social media disclosure guidelines. Manage the risk of spurring investigations and incurring fines. Train employees in transparent social media communications. Accessible via desktop and mobile. Includes assessment and certification. (SCORM compliant)

• Comply with Federal Trade Commission (FTC) disclosure guidelines

• Determine...

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Related topics : ftc social media disclosure / social media training / online social media / manage social media / social media network

Social Media Mobile Security Training for Employees

MORE INFO: http://complysocially.com/online-social-media-training/social-media-security/

Certify employees to protect themselves and your data when they access the internet and use social media on personal and company-owned mobile devices. Accessible via desktop and mobile. Includes assessment and certification. (SCORM compliant)

• Risks of downloading and installing mobile malware

• Manage mobile app threats safely and securely

• Risks of mobile app data collection and sharing

•...

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Related topics : social media training / online social media / social media management services / social media management company / social media companies

The B2B Social Marketing Difference

Eric Schwartzman, co-author of "Social Marketing to the Business Customer" explains how social marketing to businesses if different than social marketing to consumers. Excerpt from the Closing Keynote at Social Media Week Los Angeles 2011. http://ericschwartzman.com/pr/schwartzman/b2b-social-marketing-speaker.aspx

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Related topics : social marketing business / b2b social media marketing / marketing through social media / social media business / pr social media speaker