Using Social Media as Your Primary Link Building Tactic Probably Won't Work - Whiteboard Friday

https://moz.com/blog/social-media-as-your-primary-link-building-tactic-probably-wont-work-whiteboard-friday

A concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key...

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Related topics : link building social media / organizations using social media marketing / social media blogs

The Mighty Nudge (continued) Part 2 - Mozcation Cape Town 2013

The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, etc. requires subtle "nudges" to have success.

Feel free to comment below or check out Rand's blog post: "Domain Bias: Why Branding & Search Marketing Cannot Be Separated!"

http://moz.com/rand/domain-bias-why-branding-search-marketing-cannot-be-separated/

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Related topics : search & social media marketing / marketing through social media

Correlation Data for SEO and Social Media Analysis - Part 1 - Whiteboard Friday

What factors affect your rankings? Everyone tries to prioritize their SEO work keeping these factors in mind. It's not always easy, but we can use data analysis to correlate optimization techniques with movement in the rankings, whether positive or negative. This is the goal of our bi-annual Search Engine Ranking Factors project. Correlation isn't causation, of course, but Rand will walk us through how to use correlation data to inform your SEO and social strategy.

Check out the blog post for...

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Related topics : seo and social media / blogs and social media