DigitalMarketAsia
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5 selected videos
The power of social media by Stephen Attenborough
http://www.digitalmarket.asia
Social marketing works for organisations of all sizes! As Commercial Director and Head of Astronaut Relations at Virgin Galactic Stephen Attenborough is in charge of all marketing and communications for the world's first "spaceline". In this interview from Festival of Media Asia, he tells us about Virgin's "warts and all" approach to storytelling, how social media can work for a luxury brand and how he's handling those infamous first flight delays.
Related topics : luxury brand social media marketing
The Integration of Social Media Into Overall Marketing Strategy
http://www.digitalmarket.asia
Many companies are starting to understand that in this age of marketing, digital cannot be neglected. Consumers are moving online and this has been recognised by the marketing team at Philips Lighting.
This time, we have Laura Ashton, the VP of Marketing for APAC and Latin America, to share with us their involvement in the digital space and how it has worked for them.
Related topics : social media marketing strategies / social media marketing companies / digital media marketing strategy
Digital Marketing for Big Brands Plus Crisis Management Using Social Media
http://www.digitalmarket.asia
Vipul Chavla, CMO of Yum! Brands Asia talks to us about how digital has impacted his business for better AND worse by recounting how KFC Malaysia tackled a potential PR disaster when a rogue video taken by two employees went viral.
Related topics : brands using social media / social media brand management / using social media marketing / social media branding for business
Be a Part of Largest Social Media Summit - SOCIALATHON 2014
Know Social Media Better! Stand a chance to meet the best in the industry!
Register for #Socialathon2014 NOW! - http://bit.ly/14rg14
Know more about the event - bit.ly/1lgmofs
Related topics : social media industry
Social marketing strategies and how to go about it
http://www.digitalmarket.asia
DMA Decision Makers: Lito German, Marketing Director, BMW Asia (Part 1)
Get the inside scoop from the man behind BMW Asia Insider, the luxury car brand's social stamp for the region. How does he value social marketing and, more importantly, how do his customers feel?
Related topics : social marketing strategies
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