Babson College

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3 selected videos

Social Media Management: Babson Executive Education

"Social Media Management: Strategies and Practices for the New Social World" is a 3-day Babson Executive Education program for business leaders who are responsible for designing and implementing social media initiatives at their organizations. The program features in-depth case studies, experimentation with social media tools, discussions with leading practitioners, and an action learning project.

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Related topics : social media executive education program / social media management tools / manage social media / social media tools for education / social media tools for business

Social Media Management: Babson Executive Education

"Social Media Management: Strategies and Practices for the New Social World" is a 3-day Babson Executive Education program for business leaders who are responsible for designing and implementing social media initiatives at their organizations. The program features in-depth case studies, experimentation with social media tools, discussions with leading practitioners, and an action learning project.

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Related topics : social media executive education program / social media management tools / manage social media / social media tools for education / social media tools for business

Babson Executive Education Faculty: PJ Guinan

Dr. Guinan is an associate professor in the Information Technology Management Division and teaches in the Management Division. She teaches multi-disciplinary courses in information technology, cross-functional teamwork, organization design, organization change, and management strategy.

She is the author of an international award-winning book entitled Patterns of Excellence for IS Professionals: An Analysis of Communication Behavior.Dr. Guinan received two awards for teaching excellence from...

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Related topics : social media executive education program / internal social media strategy / manage social media