Tuck ExecEd
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4 selected videos
Responsible Leadership: Reputational Risk and Crisis Management – excerpt from a recorded session
In this excerpt from session #9 of the Online Executive Reputation Management Program, Tuck Professor Paul Argenti leads participants through a case study on a CEO's crisis and asks the group to use the frameworks to address the reputational risk approach for this CEO's crisis over values. Listen in. For more info: http://exec.tuck.dartmouth.edu/programs/open-programs/executive-program-on-strategic-reputation-management-online
Related topics : online risk and reputation management / online reputation management leads / manage your online reputation / reputational risk management / ceo reputation management
Brand and Reputation: Professor Paul Argenti discusses a new Tuck Executive Education program
The public is growing increasingly cynical about corporate behavior. What can companies do to safeguard their reputation and their brands — and beyond that, to enhance and even realize strategic value from them? Tuck at Dartmouth's new program, to take place in New York City February 7-9, 2012, is tightly focused on building and maintaining corporate brand and reputation. It is led by two top thinkers in these fields -- Tuck Professors Paul Argenti and Kevin Lane Keller. They provide the...
Related topics : corporate brand reputation / brand reputation management
Tuck Prof. Paul Argenti Speaks about Brand and Reputation Seminar in Lugano
Scheduled for Dec. 5-7 2012 in Lugano Switzerland, Tuck Professors Paul Argenti and Kevin Lane Keller, two of the world's top thought leaders in their fields, provide the latest and most comprehensive framework and practical insights on managing corporate brand and reputation. While the topics of brand and reputation are often relegated to their own corners of a corporation, Keller and Argenti delineate their intrinsic link and focus on how to think about, manage, and measure your ...
Related topics : corporate brand reputation / brand reputation management / brand and reputation
Professor Paul Argenti Discusses the Tuck Brand & Reputation Program
Your brand and your reputation are the foundation on which your company is built.
Without a solid foundation, the rest of your structure is not as strong. Designed for
experienced executives, Brand and Reputation is a tightly focused two-and-a-half
day program on how to build and maintain corporate brand and reputation.
Please join us in NYC or Singapore for 2015 iterations, learn more: http://exec.tuck.dartmouth.edu/programs/open-programs/brand-and-reputation
Related topics : corporate brand reputation / brand and reputation
4 Resources