Selected videos for topic: value of corporate reputation
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Perspectives on Shared Value and Brand
At the Shared Value Leadership Summit, Alan VanderMolen, Vice Chairman of Daniel J. Edelman Holdings, leads a conversation on how shared value impacts brand value, corporate reputation, and consumer loyalty, and how companies are measuring the connection between shared value and brand value. Panel includes: Marc Mathieu, Senior Vice President, Marketing, Unilever; Stephen Kehoe, Head of Global Financial Inclusion, Visa; and Stanley Litow, Vice President, Corporate Citizenship & Corporate...
From: Shared Value Initiative
Related topics : value of corporate reputation
CORPORATE COMMUNICATION
Do you have a company or plan on starting one? Are you unsure of which step to take next? We can help! Our Corporate Communication video showcases what we can offer.
We help you align the corporate values and the perceived image in order to build a solid reputation:
Identity: name, logo, services, products and mission.
Does your company respect the coherence between those elements?
Image: clients, community, investors, suppliers and employees.
How is the corporate image perceived by your...
From: Beintegrated
Related topics : corporate image reputation
Wrap Up of the 17th International Conference on Corporate Reputation
Data-driven insights dominated the proceedings of Reputation Institute's 17th International Conference on Corporate Reputation, Brand Identity and Competitiveness, which attracted 330 participants from 40 different countries, including both practitioners and business communications scholars.
From quantitative approaches to stakeholder relationship management to the latest research on the contribution of brand personality to overall reputation, the value of analytics-supported reputation...
From: Reputation Institute
Related topics : corporate reputation conference / reputation management personal branding / brand reputation management
CORPORATIVE MICROLEARNING, Session #1. Reputational Risk management in the Nonprofit sector
CORPORATIVE MICROLEARNING
Session #1
Reputational Risk management in the Nonprofit sector
Reputational Risk management is an essential element of business planning and governance equally applicable to social investment. If approached effectively, focusing on risk management system, it should prepare the Nonprofit organization to prevent problems arising from operational and funding changes. This is particularly important in the field of reputational risk where political, financial and personal...
From: Margarita GERHART
Related topics : reputational risk management / corporate reputation risk / corporate reputation management plan
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