Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down

As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released book, Social Media Leadership: How to Get off the Bench and into the Game, author Michael F. Lewis, chairman and CEO of social media services company Social Strategy1, offers managers a guide to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.

Social...

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From: SocialStrategy1

Related topics : social media listening strategy / social media management company / social media management services / social media marketing strategies / social media market research companies

Why you need a social media marketing plan

This video describes why success with social media requires some background work and research. Elements of a marketing plan include creating a mission and vision statement, and getting clear on your target audience.-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch,...

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From: Captive Touch

Related topics : free social media marketing plan template

Research Business DAILY Report--1/16/13 (Retailer Social Media Use, Lenny Murphy, David Santee)

Sponsored by Socratic Technologies (http://www.sotech.com): Turn insights into action using

proprietary tools and methodologies that tackle marketing complexities so you can make confident decisions.

Today: 1) Speakers at the National Retail Federation Conference advise their members to engage in social media even if they can't measure its ROI. 2) Insights Innovation Chairman Lenny Murphy has a $20,000 prize in its second annual competition to discover the best business intelligence...

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From: RFL Communications, Inc.

Related topics : using social media as a market research tool / measuring social media roi

Marketing

Mid-State’s Marketing program builds the skills, experience, and connections critical to business success. Our graduates can confidently create inventive promotional campaigns, effectively brand, construct a dynamic social media presence, and analyze market research data.

You’ll learn from industry experts and use technology and other hands-on tools both inside and outside the classroom. You’ll also learn strategies to anticipate and satisfy market needs, make data-informed business...

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From: Mid-State Technical College

Related topics : using social media as a market research tool / social media marketing campaign / social media and technology tools for research

BrowSEO Tutorials - How To Do Niche Research

Check out our other BrowSEO Tutorials at: http://www.clintbutler.net/marketing/browseo-tutorials-how-to-do-niche-research/

This video goes over some ideas on who to conduct your niche or market research using the tools available to you inside of BrowSEO.

BrowSEO is a web browser designed with the Search Engine optimization or Social media manager in mind.

The basic idea of the software is to allow you to maintain as many accounts as you want on the various services and keep all the login...

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From: Clint Butler

Related topics : using social media to conduct market research / search engine marketing social media

Social media better than focus groups? Microsoft cookie plan. Tweet profiling (RBDR--10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft's plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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From: RFL Communications, Inc.

Related topics : using social media as a market research tool / using social media for marketing research / social media marketing plan / social media plan

Top Digital Marketing Company in India

how you can use hielite s offline and online marketing tools to support your businesses visibility , footfalls , create customer base , drive sales and run marketing campaigns and all these without you having to worry. easy and awesome.

Top Digital Marketing Company in India. We help you with Viral Marketing , Youtube Marketing, Video Marketing, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), PPC (Pay Per Click ) Campaigns, Budgetting , Facebook Ad Campaigns, Social Media...

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From: hielite co

Related topics : top social media marketing companies in india / affiliate marketing using social media / social media market research companies / marketing automation

B2B Social Media Catalyst Series - Customer Success Videos

As the internet becomes a more proficient tool for research, the role of online recommendations and referrals is growing. While we traditionally think of this type of activity being centered in the consumer market, savvy business marketers are using the same tactic to reach the business decision maker.

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From: Impact Interactions

Related topics : using social media as a market research tool

Build Commercial Real Estate Business Network using LinkedIn®

LinkedIn® is the buzz word for generating real estate leads. Industry expert Mike Lipsey, who has more than 25 years of experience in real estate, sharing techniques and on-line strategy designed to generate real estate leads using LinkedIn®.

Some of the key take away points from Mike's webinar are :

• Why identifying an emerging market is critical to your success

• 3 techniques to identify upcoming markets in 2014

• How Internet research tools are helping realtors stay ahead of the...

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From: eGrabber Webinar

Related topics : social media marketing commercial real estate / using social media as a market research tool

Global Cloud Analytics Market 2015 2019 by Market Research Store

Cloud analytics has emerged from the integration of cloud computing and data analytics solution. It also acts as a service model, where data analysis takes place and provided through public or private cloud. Cloud analytics vendors offer services under subscription based or pay-per-use model. Various cloud analytics products are hosted data warehouse, cloud-based BI solution, and SaaS-based social media analytics. Hosted data warehouse is a main data repository system from where the data are...

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From: Market Research Store

Related topics : social media analytics market research / using social media as a market research tool / social media solutions