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The 4Ps of Social Marketing: Are They Still Relevant?
At the World Social Marketing Conference, attendees debated whether there's still value in the 4Ps of Social Marketing (Product, Price, Place, and Promotion). Following a very dynamic debate at WSMC on the matter, speaker Clive Blair-Stevens, Director, Strategic Social Marketing (UK), who argued to abandon the 4Ps, and Nancy Lee, President, Social Marketing Services, Inc. and University of South Florida/University of Washington, who argued to keep with them, shared their side with Ogilvy.
From: OgilvyPRWorldwide
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