Selected videos for topic: successful social media campaign
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AMA Aquent - Measuring the Impact of Content
By now you have heard about the convergence of earned, owned, and paid media. You have probably read numerous white papers about social media and shared media. But how do you effectively measure the content you're creating and its effect on your business?
During this webcast, Christopher Penn will share:
- How to set up an integrated PR and marketing campaign that blends earned, owned, and paid media to generate new audiences.
- The 7-part set of best practice measurements you should be using...
From: Aquent
Related topics : social media marketing campaign template / social media measurement
SNP success: fuelled by social media?
When Nicola Sturgeon's SNP stormed to victory in Scotland in last Thursday's general election - taking 56 seats at Westminster - even the party's campaign managers admitted the result was way beyond their wildest dreams. Was social media the secret?
Catch the latest on our live blog - the election fall-out: http://news.channel4.com/election2015/05
Sign up for Snowmail, your daily preview of what is on Channel 4 News, sent straight to your inbox, here:...
From: Channel 4 News
Related topics : social media channel 4 / successful social media campaign