Developing Successful Social Media Plans in Sport Organizations

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media.

Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples...

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From: FiT Publishing

Related topics : sports organizations using social media / social media integration / social media content / research social media / manage social media

Social media marketing in sports | Colton Kaplan | TEDxSanMiguelHighSchool

With social media dominating the way news is shared and communications are made, Mr. Kaplan highlights how impactful it is especially with sports teams. He explains not only the development of social media in this context but also shares how teams can successfully use social media to promote their brands.

Colton Kaplan is from Chicago, Illinois and is currently a freshman at the University of Arizona. He is a pre-business student, intending to major in Marketing, Entrepreneurship and receive a...

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From: TEDx Talks

Related topics : sports and social media marketing / marketing through social media / social media promotion / social media brand management

SSAC14: Big Data: Lessons for Sports Presented by Zebra

From advanced player statistics to real-time video, social media, x-y tracking, and biometrics, big data is everywhere in sports. How can sports organizations harness this data in making better decisions regarding player personnel and in-game strategy as well as marketing and fan experience? How do sports teams collect and use big data and how will this data change sports? Meet some of the leaders of the big data movement in sports. This panel will cover how big data is "changing the game" for...

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From: 42analytics

Related topics : sports organizations using social media / sports and social media statistics