New Horizons 2014: How to Design and Deliver Social Programs that Influence Behaviour

Using illustrated examples from many fields of social behavioural influences around the world, this keynote presentation at the New Horizons in Responsible Gambling conference examines why contemporary social programs aimed at influencing pro-social behaviour need to be delivered in a more sophisticated way than in the past. Dr. Jeff French explores what we know about how to influence behaviour and how people make decisions derived from fields including social psychology, behavioural economics,...

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From: BCLC

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