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Social media better than focus groups? Microsoft cookie plan. Tweet profiling (RBDR--10/17/13)
Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft's plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
From: RFL Communications, Inc.
Related topics : using social media as a market research tool / using social media for marketing research / social media marketing plan / social media plan
Why There's No Excuse for a Social Media Crisis - #JayToday
Episode 14
This is the "silver lining" episode of Jay Today and is brought to you by what could have been a travel nightmare.
Jay is coming to you today from a hotel in Delaware, where he got stuck overnight due to a cancelled flight. Instead of panicking, Jay used his airline app to re-book the flight, his hotel app to find a nearby hotel, and his Uber app to get there.
He was prepared for a crisis.
And there's no reason why your company shouldn't be prepared as well. Crises WILL happen...
From: Jay Baer
Related topics : social media crisis communications / social media today / reputation on social media
Social Media Marketing Certification Training is Here!
http://SocialMarketingGuild.com/go
A logo and a piece of paper is NOT what makes you an expert out there in the world of Social Media Marketing "specialists" out there! Training, a methodology, a plan, a strategy, tactics and a community of people out there doing the job is what gives you the edge you need!
This is your opportunity to grab this Social Media Certification at a fraction of the cost to help the Breathless Mom project and each of you to be the best you can be out...
From: Tina Williams
Related topics : social media marketing specialists / social media marketing plan / marketing through social media / social media training / social media specialist
Facebook, Google, Obama Want To Censor Alternative News Sites On Social Media
Google and Facebook will censor Alternative Media Websites for publishing "fake news" http://www.wuc-news.com/2016/11/google-and-facebook-will-censor.html
Facebook Zuckerberg Just Revealed 7-Point Plan to Censor “Fake News” http://www.wuc-news.com/2016/11/facebook-zuckerberg-just-revealed-7.html
Obama and Merkel Blame SOCIAL MEDIA for the Downfall of Globalism http://www.wuc-news.com/2016/11/obama-and-merkel-blame-social-media-for.html
From: Wake up call
Related topics : social media news / best social media websites 2016 / social media sites
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Taught by Prof. David Rogers, Faculty at Columbia Business School, this program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.
From: EMERITUS
Related topics : digital media marketing plan / social media marketing for business schools / social media marketing plan / social media plan