The US military mines social media for rich intelligence

Researchers and students at the Naval Postgraduate School in Monterey, California are developing tools to collect targeted data from social media. One piece of Twitter software is already in beta version, being used overseas. If it works as planned, it could change the face of modern intelligence-gathering by the military.

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From: Network World

Related topics : social media software tools / social media intelligence

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From: Karolina Salek

Related topics : search engine marketing social media / social media marketing websites / social media marketing optimization services / social media marketing plan / search engine optimization reputation management

Webinar: Best Practices for Pitching Mobile App to the Media

http://ComboApp.com presents one of the most discussed and, quite often, misunderstood marketing topics: Pitching your app to the media. Along with a traffic generation campaign and social media marketing — media pitching is an essential component of a robust mobile app promotional campaign.

On this webinar we talked about how to approach media and get your app covered, about the importance of planning, using the right tools to reach bloggers and setting the right expectations.

The keynote...

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From: ComboApp

Related topics : social media marketing campaign plan / social media marketing tools / marketing through social media / social media planning tools

Social media better than focus groups? Microsoft cookie plan. Tweet profiling (RBDR--10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft's plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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From: RFL Communications, Inc.

Related topics : using social media as a market research tool / using social media for marketing research / social media marketing plan / social media plan