What Gatorade Teaches About Social Media Branding Innovation - Caroline Giegerich

In Chapter 10 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares how big brands are innovating customer relationship marketing by using large scale social media monitoring. She cites Gatorade, and its social media "war room" as an example of how a company is putting a higher priority on monitoring and engaging social media customer feedback, ideas, and exchanges. Giegerich is currently Director of...

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From: Capture Your Flag

Related topics : social media brand monitoring / social media monitoring companies / social media marketing strategy example / brands using social media / social media marketing companies

Slack Integration #tutorials | Brand24 - social media monitoring tool

View your company mentions directly in Slack.

Start your free trial at http://bit.ly/brand24net

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From: Brand24

Related topics : social media monitoring tools free trial / social media monitoring companies

Paddy Power and Effective Social Media Solutions

Social media monitoring is important for Paddy Power, an online betting company. Adobe has helped Paddy Power to significantly scale the number of campaigns that they can run on Facebook. They can have hundreds of campaigns without having to have hundreds of people producing them. The Adobe Social products have helped Paddy Power to see what the engaging posts are and how to turn those into ads. With Adobe, Paddy Power has been able to help figure out how fans become customers. Without Adobe...

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From: Adobe Marketing Cloud

Related topics : social media power / social media solutions / social media monitoring companies / monitoring social media / social media help

Radian6 Webinar: Turning Social Media Monitoring Into Social Media Research with Tom Webster

In this webinar recorded May 03, 2012, Tom Webster, VP of Strategy and Marketing for Edison Research walked through his methods of deciphering social media research and turning data into insight. Tom has nearly 20 years of market research and consumer behavior experience, and leads Edison's new media, technology and social practices. Tom's company, Edison, is a custom market research agency known best as the sole providers of exit polling data for all major U.S. news networks during elections...

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From: radian6

Related topics : social media monitoring for market research / social media market research companies / webinar on social media marketing / social media monitoring companies / social media marketing agency

Geofeedia: Location-based Social Media Monitoring

Geofeedia is the only patented, location-based social media monitoring platform available. While many monitoring solutions take a keyword/hashtag-first approach, Geofeedia starts with location to provide organizations of all kinds with actionable social data linked to the physical locations most important to them.

Government organizations, private security groups, media companies and journalists, brand marketers and marketing agencies use Geofeedia to draw a virtual perimeter around their...

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From: Geofeedia

Related topics : location based social media platforms / location based social media marketing / social media monitoring companies / organizations using social media marketing / social media marketing companies

Work is fun at Social Wavelength. Come, join our team..

Social Wavelength is a leading Social Media agency, based in Mumbai, India. Established in 2009, in a short span of two years, the company has grown well, and currently (June 2011) manages Social Media for more than 60 brands, on retainer basis. The agency handles outbound Social Media communications for brands, as well as detailed social media monitoring for purposes like Online Reputation Management, CRM, market research, etc. also, for brands.

Social Wavelength has expanded its team...

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From: Social Wavelength

Related topics : social media brand management / social media online reputation management / social media brand monitoring / social media monitoring for market research / social media management company india

Radian6 Shines New Light on Social Media Monitoring

After attending SBMU Columbus, Sage discovers the true value of Radian6, a social media monitoring tool. Radian6 provides a pervasive and in-depth picture of social media conversations happening across the entire web. It allows you to track and do analysis on whatever keywords or phrases you choose, so you can monitor your company, your brands, your products and/or your competitors' brands, products, etc. As a higher end tool, Radian6 is not free nor cheap, but Sage feels that it is...

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From: Small Business Answers

Related topics : social media monitoring tools free / social media monitoring companies / free social media competitor analysis tools

Social Media Monitoring -- 5 Tips To Make It Easier

When it comes to the exciting world of Social Media Marketing, monitoring your Internet presence is incredibly important and will help you grow your company. There are a large number of business owners, as well as business marketers whom are concerned with time constraints and productivity issues.

Social Media Marketing is a booming area of the advertising industry and is also an easy and valuable approach to communicating your brand. You don't need a whole team devoted to monitoring these...

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From: acuwebmarketing

Related topics : internet advertising and social media as a marketing communication tool / social media marketing companies / social media brand monitoring / social media monitoring companies / social media tips

OpenQ SafeGuard for Social Media Compliance - Monitor, Analyze, Alert, Archive

Social media provides great potential for organizations to create new effectiveness and efficiencies. However, regulated industries have significant regulatory and legal challenges to overcome. Learn how this regulated company was able to go social while maintaining compliance.

OpenQ's patent-pending, award-winning SafeGuard technology enables regulated organizations to monitor identified social platforms, such as, Facebook, Twitter, blogs and internal social collaboration tools such as...

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From: OpenQ

Related topics : social media monitoring tools / social media monitoring companies / monitoring social media / internal social media platforms / social media analytics tools

Measuring Social Media Success

Watch this video from http://www.MoreVisibility.com. There are many tools to help you measure Social Media Success. Some of the tools that are explained by Danielle Leitch include Facebook Insights, Trendrr and Google Analytics. Mastering each tool individually or in conjunction with one another is the best way to monitor and measure your companies social media success.

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From: morevisibility

Related topics : measuring social media success / social media monitoring tools / social media monitoring companies / social media help / social media companies