TRENDS EXPOSED: The Retail Edit with WGSN at FASHION EXPOSED 2012

Discover the latest trends in retail from unique pop up shop concepts, social media marketing stunts and inspiring visual merchandising from an international perspective.

Heidi is a creative thinker and leader with a strong product, marketing and sales background. She has experience in translating visionary ideas into strategies and everyday reality. Having joined WGSN in 2008, she leads the Australian and New Zealand business delivering insight, inspiration and actionable tools to the...

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From: AustExhibConferences

Related topics : social media marketing trends retail

18. Facebook's plans for 2012 - MediaCom's The Insider: The Impact and Influence of Social Media

What are Facebook's plans for 2012? Facebook's Carolyn Everson talks to MediaCom.

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications...

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From: MediaComGlobal

Related topics : latest trends in social media marketing / social media advertising trends / digital media marketing plan / social media marketing plan

Zoomph: Social Media Management, Analytic and Visualization Tool.

Zoomph is a social media monitoring and moderation, analytic and

visualization tool. It maximizes social engagement for brands by

tracking influencers, trends, competitors, and the market at large

with real-time analytics and visualizations from Facebook, Twitter,

and Instagram. It provides clients of all sizes with customized,

data-rich visual displays and social widgets to present on websites or

at events.

Zoomph has supported major events including: President Obama's

speaking engagements in...

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From: ZoomphLive

Related topics : social media analytics tools india / social media monitoring tools / social media management tools / social media marketing tools / social media brand monitoring

Avinash Kaushik's 4 key metrics to measure social media success

Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.

During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:

- Conversation rate

- Amplification rate

- Applause rate

- Economic value

For more information about SES events near you, visit www.SESConference.com

To keep up...

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From: SESAsia

Related topics : measuring social media success / latest trends in social media marketing

Social Media Changing the PR

Kliping is making a video library about the communication know how, talking to experts and practitioners all over the world about media, monitoring, analysis, measurement, public relations, marketing, social media and much more.

We love to learn and we are happy to share.

Join us as we ask the questions and get the answers!

At Bledcom, International Public Relations Research Symposium, (Bled, July 2012) we talked to Jerry Swerling, Director of Public Relations Studies and Strategic PR Center...

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From: Kliping Si

Related topics : social media public relations / social marketing public relations / social media monitoring for market research / social media changed marketing / social media marketing trends 2012