Data Gotham 2012 - Sinan Aral, NYU Stern School of Business

Sinan Aral is a leading expert on Social Networks, Social Media and Digital Strategy. He is an Assistant Professor and Microsoft Faculty Fellow at the NYU Stern School of Business and Affiliated Faculty at MIT. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and information technology investments. Among his several lines of research, Dr. Aral has done notable work...

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From: Data Gotham

Related topics : social media marketing for business schools / online business social network / master in digital & social media marketing / schools and online social networking / social media marketing firm

The Tech-Savvy Hotelier #21: "Who should own social media? It depends."

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / social media online marketing / online reputation management seo / online reputation management expert

Morning Using Social Media to Market Your Cause Skill Session - CGI U 2013

Beyond a quick press release or an article in the school newspaper, what are some creative ways to raise the profile of the work done by CGI U participants? This session

will focus on innovative digital organizing strategies for creating cohesive marketing campaigns and maximizing online engagement.

Participants:

Chelsea Novak, Advocacy and Activation Manager, Mozilla

Emily Yu, Senior Director, Marketing and Partnerships, The Case Foundation

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From: Clinton Global Initiative

Related topics : organizations using social media marketing / digital media marketing strategy