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ISMM Teaching about the 4 P's of Sales and Marketing
What are the 4Ps of Marketing?
The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the...
From: Antonia McClammy
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