The Biggest Mistake You're Making On Social Media

Marketers, Carrie Kerpen has a newsflash for you: Many of us are doing social media entirely wrong.

Last week, Socialbakers conducted a social media pulse check* across 82 countries and 20 industries in order to discover what we're focusing on and, more important, what we're not. And do you know what they found? 61.7% of brands' social media strategies are focused on customer acquisition, while only 28.9% are focused on customer care. Let's think about that for a second. There's a huge...

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From: Likeable Media

Related topics : search & social media marketing