Best Practices for Visual-Centric Ads on Facebook, Instagram and Pinterest

Marketers are spending billions of dollars on social media advertising. Mostly that’s because paid social ads work. There are several essential elements of paid social advertising campaigns including visually engaging ad creative, precise targeting, frequent testing and optimization.

In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Brad O'Brien, VP of Social at 3Q Digital, will discuss key strategies for developing effective ad creative for...

View more

From: Acceleration Partners

Related topics : social media ad spend / social media marketing spend

Morning Using Social Media to Market Your Cause Skill Session - CGI U 2013

Beyond a quick press release or an article in the school newspaper, what are some creative ways to raise the profile of the work done by CGI U participants? This session

will focus on innovative digital organizing strategies for creating cohesive marketing campaigns and maximizing online engagement.

Participants:

Chelsea Novak, Advocacy and Activation Manager, Mozilla

Emily Yu, Senior Director, Marketing and Partnerships, The Case Foundation

View more

From: Clinton Global Initiative

Related topics : organizations using social media marketing / digital media marketing strategy

Tourism NT International Marketing Update 2014: Central Europe

Get the latest news on Tourism NT’s key trade and consumer campaigns, press office activity and social media activity. For more information on Tourism NT’s international marketing efforts or for information on upcoming marketing opportunities please visit http://tourismnt.com.au/en/marketing/international-marketing

View more

From: Tourism NT

Related topics : media marketing intern / marketing international / social media activity

Tourism NT International Marketing Update 2014: Greater China

Get the latest news on Tourism NT’s key trade and consumer campaigns, press office activity and social media activity. For more information on Tourism NT’s international marketing efforts or for information on upcoming marketing opportunities please visit http://tourismnt.com.au/en/marketing/international-marketing

View more

From: Tourism NT

Related topics : media marketing intern / marketing international / social media activity

The marketing of tomorrow: How to transform a DMO | Frank Cuypers | #SoMeT15US

Full title: The marketing of tomorrow – How to transform a DMO | Frank Cuypers | Strategic Marketing Consultant & Professor

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia,...

View more

From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business / social media marketing conference europe / social media marketing campaign ideas

Social Media Week '14 London: Are Gifs The Future Of Marketing?

We gathered with experts from Thomson Reuters and B2B Marketing magazine for a fun and imaginative panel that explores using short-form media such as GIFs and Vines as part of larger B2B content marketing campaigns.

View more

From: Text100

Related topics : b2b social media marketing

Restaurant Internet Online Marketing & Idea 4 Success With Restaurant Digital Campaign

Restaurant Internet Online Marketing & Idea by http://rockdesign.net Affordable Online Marketing! Compete With The Big Boys -Call Now 212-346-9100

Extensive social media isn't the only way for small businesses to conduct targeted internet marketing and increase their brand awareness

View more

From: Nick Ross

Related topics : social media marketing ideas for restaurants

Marketing Case Insight 12.1: Spotify

We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.

https://global.oup.com/academic/product/marketing-9780198748533

Spotify’s dream is to make all the world’s music available instantly to everyone.

This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.

©Oxford University Press

View more

From: Oxford Academic (Oxford University Press)

Related topics : social role of media / social media marketing services

Ask Masters - The Masters Circle - Cause Related Marketing Campaigns

Sign up for invitations to the next session! http://mosaicnpd.com/landing/welcome-to-the-masters-circle/

In this session we cover:

* How to set your cause's marketing strategies. How your marketing strategies differ from (but must include) your fundraising strategies. A groaner pun.

* How to integrate your marketing tactics across your cause. Examples of successful integrated cause marketing tactics.

* Making it all happen - how to coordinate all of the activities in your cause marketing...

View more

From: Mosaic Non-Profit Development

Related topics : social media marketing strategy example

Definition of Brand Awareness and Social Media by George Wright

VP of Marketing of Blendtec, George Wright talks about the definition of brand awareness and viral marketing. Find the story behind Will it Blend YouTube campaign.

View more

From: BiztechDay

Related topics : social media viral marketing campaign / definition of social marketing / social media branding