Building Your Action Plan for Social Media Marketing

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School....

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From: Columbia Business School

Related topics : social media marketing plan / social media marketing conferences / social media marketing strategy for schools / social media reputation management / social media plan

Global Immersion Program in India

The USC School of Social Work offers a Global Immersion Program in India entitled Entrepreneurship, Empowerment and Media: Social Development in India. The three-week program partners with the Tata Institute of Social Sciences to show students how community-based interventions can be effective tools in tackling social issues in India. Students also travel to the city of Mumbai and to the rural town of Tuljapur to participate in community development projects. Students visit social...

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From: USC Suzanne Dworak-Peck School of Social Work

Related topics : student social media

Social Media in College Admissions | Professional Development | Wheelock College

http://undergrad.wheelock.edu As part of Wheelock’s ongoing commitment to bring together leaders who are shaping the field of education, we invited high school guidance counselors for a professional development workshop titled "The Influence of Technology and Social Media on Today's College Admission."

Keynote Speaker Jeremi Karnell, co-founder of bigSTORY, said it's the role of guidance counselors to help shape the narratives of students who plan to continue to use social media to curate...

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From: Wheelock College

Related topics : college admissions and social media / brands using social media / social media help

Democratic Participation And The Challenge Of Social Media In The Classroom

Increasing democratic participation and addressing the use of social media in the classroom were key themes of the Pestalozzi Programme's summer school for teachers (28 June - 6 July).

In this video, contributors to the eight day study session in Bad Wildbad discuss the main issues.

Podcast: http://www.humanrightseurope.org/2014/07/podcast-summer-school-for-teachers/

More Information:...

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From: humanrightseurope

Related topics : social media participation

Media and the 2016 Elections

This panel discussion examines the way the media cover the 2016 elections and how political candidates engage with various types of media. Issues discussed include media bias in the reporting of political candidates, how the presidential nominees engage or do not engage with various types of media, the use of social media to mobilize supporters, and what it means that some people only follow news that confirms their predispositions.

Panelists include WTMJ radio talk show host Charlie Sykes...

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From: Ripon College Live Events

Related topics : social media engagement