Selected videos for topic: social media for market research
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2. Measuring The Social - Advertising Potential
Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities.
Understanding the 'silent majority' -- the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting -- paints the whole picture so companies can more effectively place their advertising dollars.
Networked...
From: NetworkedInsights
Related topics : social media advertising companies / social network marketing companies / social media marketing companies / social media help / social media branding for business
Social Media Wednesday
One of the hidden features of Facebook that many business owners don't know about or use is the ability to do market research for free! In today's broadcast, +Sarah Giometti with +ICT Marketing will walk you through how to conduct effective market research using Facebook in minutes.
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Please watch: "2016 Web Design Trend – Moving Images Called Cinemagraph"
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From: Simple Biz Support
Related topics : using social media to conduct market research / using social media for marketing research
[RESEARCH] The Role of Social in B2B Enterprise Sales
View the show notes page: http://bit.ly/Dell-BJ
In this episode we’re digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an...
From: Social Business Engine
Related topics : social media for market research
Rocket Social Marketing at the OSBO Technology Business Expo - Huntsville, AL
http://www.rocketsocialmarketing.com The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were "broadcast" exclusively through mass marketing channels like radio, TV and newspapers. With...
From: OSBOEvents
Related topics : using social media for marketing research / social media marketing services / social media marketing strategy
LVMH SMU Luxury Research Conference - Presented by Professor Virginia Beal
Part of the session in the LVMH-SMU Luxury Research Conference, by Virginia Beal, Senior Research Associate, Ehrenberg-Bass Institute of Marketing Science University of South Australia, in Track 2, Digital & Social Media in Luxury II.
The inaugural LVMH-SMU Luxury Research Conference was held on the 20 – 21 June 2016, at Singapore Management University. Attended by a total of and 120 guests and 50 academics globally.
From: SgSMU
Related topics : luxury social media marketing / social media for market research
Online Reputation, keyword research, real estate video, VSEO
Episode 2 of Online Agents TV, a weekly real estate marketing video, covers tips to a strong online reputation, keyword research tools, a real estate market update video. Optimizing Youtube video titles and a tip for using Google Places.
To stay in touch on a daily basis, Like my Online Agents Facebook Page: https://www.facebook.com/onlineagents
Online Reputation:
http://www.socialmediaexaminer.com/social-media-reputation/
Keyword Research...
From: Online Agents
Related topics : using social media as a market research tool / online reputation tools / online reputation marketing / social media marketing tool / reputation on social media
3. Measuring The Social - Growing Importance On Ad Spend
Dan Neely, founder and CEO of Networked Insights, explains the increasing importance for companies to measure and understand the complete online social situation.
The current macro-economic environment will impact both offline and online ad spend. Folks like Ben Schachter (an analyst with UBS) believe that the continuing shift toward online advertising will be accelerated by this macro weakness.
In order to best utilize shrinking advertising budgets, more companies will be turning to...
From: NetworkedInsights
Related topics : social network marketing companies / social media market research companies / social media marketing companies / online business social network / social media help
Multicultural Marketing: Robin Brown on reaching Asian youth
During the Toronto leg of Marketing magazine's annual Multicultural Marketing conference, Environics Research Group's Robin Brown shared research on how Asian youth born in China compare with those born in Canada.
Topics included social media use, consumer areas of interest and the globalized nature of this group's social interactions.
From: MarketingTV
Related topics : using social media for marketing research / asian media marketing group
The role of social media in shaping 'everyday celebrity': Christine Griffin at TEDxBathUniversity
Christine Griffin has been investigating the influence that marketing alcohol on social media platforms has on the drinking behaviour of young adults. Her research interests focus on young people's experiences of 'branded' leisure at music festivals, on the clubbing and dancing cultures and on the marketing of drinks in relation to young adults' everyday drinking culture. In this daring talk, Professor Griffin will explore the relation between youth, identity and consumption challenging the way...
From: TEDx Talks
Related topics : social media platforms for marketing / social media for market research