Using Social Media As A Public Relations Tool: Interview With Allie Freeland

Thanks to our Pubcon media sponsor, Brand.com!

As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool.

Here are some key takeaways from the video:

- In order to get away from the "spray and pray" method of message distribution used in traditional PR, Allie recommends taking advantage of the influencer outreach opportunities provided by social media.

- Allie suggests Twitter as being...

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From: Search Engine Journal

Related topics : social media public relations / social media marketing business opportunity / social media network marketing / social media content

Digify Africa Meets: Book of Swag

Meet Khathuthselo Bapela, Thulane Radebe and Bongani Tshabalala, the awesome brains behind Book of Swag, a South African creative agency that specialises in youth culture, content marketing and social media.

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From: Digify Africa

Related topics : social media marketing agencies in south africa / social media marketing agency / marketing through social media / social media content

Social Networking for Business Book Launch - Martin Brossman

Video of the launch of the book "Brossmans Social Media and Online Resource Directory for Business" at New World Coffee House in North Raleigh on 8/20/2009

Link to the book:

http://www.lulu.com/content/paperback-book/brossmans-social-media-and-online-resources-directory-for-business/7284962

Special thanks to the following contributors: Dave Baldwin, Heather OSullivan Canney, Michelle Courtney, Whitney Hill, Pat Howlett, Deidre Hughey, Jay Izso, Beverly Mahone, Anora McGaha, John M. O'Connor,...

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From: Martin Brossman

Related topics : social media business directory / online business social network / online social media / social media content

Want More Social Media Traffic? Follow this 6-Step Blog Content Distribution Plan

Congrats!

You just wrote a brand spanking new blog post! And it’s a doozy!

Now what?

What processes are in place to distribute this wonderful new resource on social media to maximize its impact? And, more importantly, what processes are in place to get LONG TERM impact out of this wonderful new resource?

The truth is that most blog posts have the lifespan of a mayfly.

But it doesn’t have to be that way.

With the 6-step social sharing process, your blog post will live a long and...

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From: DigitalMarketer

Related topics : post social media strategy / social media blogs / social media content

Create a Floating Social Media Share Bar in Serif Webplus and WordPress Websites

In this video I will show you how to add social media icons to your website by creating a 'Share This' floating social media bar, so that your visitors can share your information on Facebook, Pinterest, Linked In, Twitter, Google + etc.

Find out more about Serif Webplus:

http://internet-lessons.com/recommends/serifwebplus.php

The vertical bar is designed stay still on the screen whilst the the visitor scrolls up and down as they read your content. This makes sharing easy and available at...

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From: Jennifer Bailey

Related topics : creating a social media website / social media websites / using social media / social media content

What does a Social Media Brand Manager Do?

Chelsey talks a little bit about what a social media brand manager does on a day to day basis.

www.NOWMarketingGroup.com

What is a buyer persona? http://www.nowmarketinggroup.com/blog/buyer-personas-need

Want to learn more about social media brand managers? http://www.nowmarketinggroup.com/why-choose-us

How to create good content:

http://www.nowmarketinggroup.com/blog/rules-creating-dynamic-content-thin-air

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From: NOWMarketingGroup

Related topics : social media brand management / manage social media / social media branding / social media buyers / blogs and social media

Content vs. Context- Social Media Strategy for Small Businesses

Michael E. Parker Has a Fireside Chat with Local Small Businesses---

Small business owners in the Bay Area enjoyed a treat as You Are a CEO founder, Michael E. Parker, was the keynote speaker at the Cyber Marketing 2011 conference hosted by Urban Solutions. Michael E. Parker Keynote Speaker for Cyber Marketing 2011Michael sat down for a twenty-minute eye-opening tip-filled talk about how small businesses can utilize social media to deliver value to their customers while monetizing and fostering...

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From: MichaelEParker

Related topics : social media small business strategy / social media for small business / social media marketing strategy / social media content

Social Media 101: Facebook Insights Demonstration Social Media

"http://www.blueeyeddigital.com - In this video, Michael Thomas briefly outlines what the Admin dashboard on Facebook looks like and how to develop an understanding of Facebook Insights through a clear demonstration. Facebook Insights, when fully understood by page owners, can determine the content which is most of value to your Facebook target audience. Once page owners know this, content can be developed which is most of use to users. Enjoy."

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From: Michael J Thomas

Related topics : social media audience insights / social media dashboard

How to disable social media icons or social sharing from the wordpress page

Askmetip.com is the online console to share most useful tips to the Web Users by covering different categories mainly on Blogging Tips, Social Media Marketing, Internet Technologies, Life Style, Education and Motivational Tips. All the information uploaded and projected in the site is self prepared and we expect the content will not be imitated by any other media in any shape such as Text, Media and Video.

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From: Askmetip Channel

Related topics : difference between internet marketing and social media marketing / social media tips / social media online marketing / social media marketing sites / social media blogs

Orchestr8 / AlchemyAPI Kinect 3d Social Media Visualization Demo

A simple demo application from Orchestr8 (AlchemyAPI) that leverages the MS Kinect to manipulate 3d visualizations of social media data. The application tracks 3d motion of a person's hand, using it as a virtual mouse cursor.

Social media data mined from tens of millions of news articles and blog posts over a period of 1+ month, using natural language processing algorithms to analyze article/blog contents, identify named entities and trends, and track momentum over...

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From: eturner303

Related topics : social media visual / social media tracking / social media analysis / social media news / social media companies