Social Media & the Transformation of Business

The shift from interrupting consumers to having "conversations" with them shows no signs of stopping, with social ad spending in the U.S. forecast to reach nearly $4 billion this year. But are these conversations really impacting the bottom line? Join our Social Marketing Master Adam Kmiec and leading marketers for a look at how social is transforming the way they do business -- from influencing global ad campaigns, to lowering customer acquisition costs, to improving retention and customer...

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From: adtechevents

Related topics : master in social media marketing / social media branding for business / social media advertising examples / social media promotion mix / social media conference

Leverage social media for B2B marketing with large businesses, with Christer Holloman

Want to know how to use social media to improve your online B2B marketing campaigns?

In this interview with White Hat Media’s Jeremy Spiller, Christer Holloman, digital marketing expert, talks about the difficulties large businesses face when tasked with capturing online business networks for business opportunities. Focusing on examples from his many talks and discussion groups, Holloman advises companies to seek out business-focused social networks, such as LinkedIn, to help reduce costs...

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From: White Hat Media

Related topics : social media marketing business opportunity / online business social network / social media marketing companies / social media marketing websites / digital media marketing