Sonya Svaty, VP, Group Director of Strategy, PHD

Sonya Svaty, VP, Group Director of Strategy, PHD, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

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From: scribemedia

Related topics : social media marketing campaign / marketing through social media / social media branding strategy / social media content

2 Digital Marketing Explained in Plain English HD

Digital Marketing is becoming a priority for businesses around the world as more and more people are online. We offer full service cross-channel digital marketing services that builds brand’s strategy and activate it across the social landscape, delivering valuable experiences for audiences and making the highest business impact possible. From an idea to an unforgettable and measurable digital experience, we offer following Digital Marketing Services to deliver a first class final solution to...

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From: Noman Chorghay

Related topics : digital media marketing strategy / social media marketing strategy / social media marketing campaign ideas / social media marketing services / social media online reputation management

The Blurred Lines Between Content and Advertising

With the proliferation of video many blur lines of creative and organizational boundaries. Is a piece advertising, marketing, or content? All of the above? Does brand marketing execute the story or does a specialized digital team? Brands are realizing this approach requires a defined strategic approach as well as a supportive organizational structure. And every brand is different. We’ll look at three brands (Clorox, Target, Paramount), their strategies, how they view video creative and make...

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From: VMA Media

Related topics : creative marketing social media / social media branding strategy

Day in the Life: Social Media & Content Strategy with Brandon

A look at the daily life of Brandon Shaw, Social Media & Content Strategist in our consumer engagement department here at PRPL.

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Check out more like it on our PRPL Culture playlist: https://www.youtube.com/playlist?list=PLsFFMUAU_pTjpLWBt5DILPumst09HKCCh

Purple, Rock, Scissors (PRPL) is a digital creative agency delivering innovative solutions for brands and consumers. Our team has a passion for the big picture, little details, and driving measurable results.

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From: Purple, Rock, Scissors

Related topics : social media content / social media strategy / social media strategist

Market research - how to get better results: customer insight, consumer trends - Marketing Keynote

http://www.globalchange.com Customers suddenly change behaviour. Customer insight, consumer trends analysis - marketing keynote speaker. New technology, social media, smartphones, mobile marketing, multichannel marketing and mobile phone companies. Marketing trends in Banks, banking, insurers, insurance and financial institutions. Why market research does not predict future trends reliably. Marketing mistakes, targetting niche markets with new products. Focus groups, customer surveys,...

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From: Patrick Dixon Futurist Keynote Speaker for Industry Conference

Related topics : new trends in social media marketing / social media marketing companies / social media branding strategy

PMI Europe 2015: Mike King, Marketing Technologist, iPullRank - The Content Marketing Overhaul

A recognised authority in SEO, content strategy, social media and measurement, iPullRank's Mike King will take you through a theoretical content ‘overhaul’, covering the distinctions between your media strategy and marketing, idea generation tools, amplification and models for predicting success.

With brands and advertisers harnessing the power of engaging and relevant web media, it’s no surprise to see content marketing arrive in the mainstream. It’s often overlooked, however, that...

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From: PerformanceMarketingInsights

Related topics : social media marketing strategies / social media content

Social Media Marketing | Webinar | Moving Targets Marketing

In 2016, more and more small businesses will turn to social media to market their brand. With so much saturation in the market, how will you ensure that your business’s message is the one being heard?

In our latest three-part mini-marathon, our team of experts will run you through…

Building your audience

Engaging your audience

Making money off that audience

Moving Targets Marketing: movingtargets.com

Our blend of traditional strategy with modern tactics allows us to leverage direct...

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From: Moving Targets

Related topics : social media marketing small business / marketing through social media / social media branding for business / social media audience engagement

Leveraging Social Media to Recruit Frontline Staff (Part 1 of 4)

Presented in Partnership with Retail Council of Canada

Cameron Laker discusses the use of social media such as LinkedIn, Twitter and Facebook to build an organizations recruitment brand. He also shares a simple strategy to putting these tools in place.

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From: Mindfield

Related topics : using social media for recruitment / social media branding strategy

Executive Job Search Tips - Social Media Techniques Using Twitter for your Career Search Part 1

Tammy Kabell & Will Gladhart, a Social Media Marketing Strategist, will discuss exactly how you can utilize Twitter to uncover $100K+ job positions. Visit http://CareerResumeConsulting.com for more executive job search tips and branding strategies. To listen to part 2 visit https://www.youtube.com/watch?v=2V8RASGDass

Will Gladhart, owner of Will Gladhart Consulting, a successful social media marketing company, has developed for us an extremely comprehensive, but very easy to understand,...

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From: Tammy Kabell

Related topics : social media job search / social media marketing companies / marketing through social media / jobs in social media / social media tips

SocialFlow

SocialFlow is the premier social marketing platform, enabling the world's most powerful publishers and brands to drive superior results with their earned, owned and paid media strategies. Through predictive data analytics, the company's SaaS suite accurately determines which social media content will perform best, amplifies its distribution, and increases its audience engagement.

Founded in 2009, New York-based SocialFlow holds the highest certifications for both organic and paid social media...

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From: SocialFlow

Related topics : social media management company / social media marketing companies / social media platforms for marketing / social media content / social media brand management