Emerging Marketing Technology and Trends - Gartner For Marketers

Fuel growth and increase market share by capitalizing on technology trends that help you attract and retain customers.

How we define this key initiative?

Emerging trends, such as big data, social media, social CRM, augmented reality and context-aware computing, create new opportunities to acquire and retain customers, fueling growth and taking market share.

Free research: http://www.gartner.com/marketing/digital/research/emerging-technology/

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From: Gartner For Marketers

Related topics : new trends in social media marketing / social media for market research

Launched: Papa John's Road Trip augmented reality

This example is for a Papa John's campaign created by Fleishman-Hillard (my employer) and includes physical events, social media hooks and includes a cool augmented reality example. The campaign is in support of Papa John's 25th anniversary and ties into the Road Trip program.

This video is a look a the augmented reality application built in support of the broader program.

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From: Matt Dickman

Related topics : social media and augmented reality / social media campaign examples

Axe Excite Non-traditional Marketing Communication

Video from Axe/Lynx Excite "Even Angels Will Fall" campaign only non-traditional marketing communication including ambiance (Augmented Reality, Beamvertising), Guerrilla, social media and video game. This clip is a part of studying in Marketing Communication Class, Collage of Management, Mahidol University.

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From: Narudom Roongsiriwong

Related topics : marketing communications social media

Augmented Reality Social Media

It's an abandoned project from last year when I was in a software engineering class. At the time we didn't really see any potential in it at all. But with all the hype about Pokemon Go recently, we do realize that augmented reality may have a pretty bright future. This app can work in tandem with Pokemon Go. You can drop a post where you found a rare pokemon for others and make friends with other players on there.

Let us know what you think :)

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From: Jack Le

Related topics : social media and augmented reality

AS Cooltura: social media and augmented reality to approach the Alhambra’s culture to tourism

More videos at http://www.andalusianstories.com

The Alhambra is one of the three European spaces which are part of the Tag Cloud Project. Its goal is creating digital cultural content to approach culture to visitors through mobile apps. Cooltura is the name of this platform that in being tested in this monument in Granada.

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From: Andalusian Stories

Related topics : social media and augmented reality

Augmented Reality Will Change Online Shopping Forever

Augmented reality is at SXSW 2013, and soon it will be everywhere. We met up with the creator of Augment, an app that uses augmented reality to visualize how furniture, gadgets, and just about anything else will look in your current environment. It's kinda mind-blowing.

For more SXSW 2013 coverage, subscribe to Mashable by clicking this link: http://bit.ly/15HHOwY

Mashable is the leading independent news site for all things tech, social media, and internet culture.

Music: "Sunday Home...

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From: Mashable

Related topics : all social media sites / social media news

Augmented Reality Photo Booth Experimental Marketing Social Media Kiosk

Meet iTouchAR. PhotoBooth meets the future with iTouchCanvas 55" Interactive Touchscreen Photo Kiosk. Choose your Greenscreen backdrop and layout. Pose for the Photos, Share your Photo to Facebook, Twitter, Email, Instagram and Pick up your Print. Download the AR app and have your Print come to live. Visit iTouchBooth.com for more information.

Invite iTouchBooth to your next Social Event.

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From: Aldo Valadez

Related topics : social media and augmented reality / social media marketing events

Churches Can Use Augmented Reality

Is your church looking for new ways to connect to your congregation? Make your church material augmented connecting your print to online social media and websites that let them know how to connect with others and become a recklessly cool church!

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From: AR WhaZop

Related topics : online social media websites