Five Steps to Environmentally Sustainable Behavior Change

Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discusses at the 2011 World Social Marketing Conference how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors.

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From: OgilvyPRWorldwide

Related topics : community based social marketing steps

Putting a Price on Nature: Can Markets be Green and Social?

This video is part of the UNRISD project "Social Dimensions of Green Economy and Sustainable Development" - http://www.unrisd.org/greeneconomy

Market-based approaches to solving environmental problems have dominated debates about green economy. This video highlights how these approaches do not necessarily generate and sustain growth or produce socially equitable outcomes. Instead, the video illustrates that the market-based paradigm presents potentials as well as problems for rethinking...

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From: UNRISD

Related topics : social video marketing

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